Saturday, January 30, 2010

How to Make the Best Use of Etsy Treasuries !

I am sure many of you remember Jessica Rabbit from "Who Framed Roger Rabbit?". She was the epitome of hotness. This is what can help drive Etsy Treasuries to the front page which is where you want them to be. It will also help your items be seen by more viewers. This "How To" comes from my teammate and friend on Collaborators in Cahoots, a wonderful Etsy team. Try following these tips to see if they will make a big difference in getting your next treasury to the FRONT PAGE!

The main point of a treasury is for your item to be seen by as many people as possible, people who may be possible customers.

There are many pages in the Treasury list. Potential customers are not going to wade through every single page to see dozens of treasuries.

Treasuries can be sorted by anyone looking, in several ways. They can order the list by alphabetical name of curator, by expiry time and by "hotness."

Hotness is the one thing we can have a hand in. A treasury gets hotter when a mixture of the number of comments and the number of clicks and possibly something else makes the treasury move nearer the first page of the treasury list.

It is far more likely that any potential customer who likes to sort by Hotness is going to see this Treasury, rather than see one on page 5 or page 10. Hotness matters for those who sort by hotness.

Above each square is a tiny gray number. That shows the number of times that photo has been clicked.

Each person viewing gets 12 clicks. Once you have clicked, and left a comment, then your work starts as you now have to persuade as many other people as you can to do the same; click and comment.
Put the link on Twitter.
You can take a screenshot, upload the screenshot to Flickr, put the link to that photo on Facebook (which will then upload as the Treasury pictures) and write the link to the treasury under that.
You can blog about it.
The message to get out is that clicking will help all the artisans in this treasury.

There is room on a Treasury for about 42 comments. When that space is full up, people can still click the photos.

As an aside, one poor photo ruins the whole treasury. There is no way Admin will choose for Front Page a well curated treasury where there is even one poor photo.